PurpleSquare Hire Ltd ("we", "us", "our") is the data controller for personal information collected through this website and during the provision of our credit hire, direct hire, and accident management services. We are registered with the Information Commissioner's Office (ICO) under registration number ZB688661. We process personal data in accordance with the UK GDPR and the Data Protection Act 2018.
What we collect
- Contact details (name, address, phone, email).
- Vehicle and incident details required to provide a replacement vehicle and progress a claim.
- Insurance and policy information.
- Basic enquiry context: the page you arrived on and, where your browser provides it, the site or search engine that sent you.
How we use it
- To provide replacement vehicles and manage your claim.
- To communicate with you, your insurer, and third parties involved in the claim.
- To meet legal, regulatory, and contractual obligations.
How you found us
When you send us an enquiry we also record which page you arrived on and, where your browser provides it, the site or search engine that sent you. We use this only to understand how people find us. We do not use it to build a profile of you, and we do not share it for advertising.
Sharing
We share data only with parties necessary to deliver our service, including insurers, solicitors, repairers, and recovery agents, and only to the extent required.
Your rights
You have the right to access, correct, or request deletion of your personal data, and to lodge a complaint with the Information Commissioner's Office (ICO).
Contact
To exercise any of your rights or request more information, contact us on 01606 662300 or via our contact page.
Last updated: 10 September 2026.