Most businesses build a website to look good on Google. We built ours for a different question: what happens when a customer asks ChatGPT or Perplexity instead?
More and more people now start with an AI assistant. "Who provides a replacement car after a non-fault accident?" "How does credit hire work?" The AI gives an answer and names a handful of companies. If you are not one of them, you do not exist in that conversation.
That is why we rebuilt psqhire.co.uk from the ground up with Answer Engine Optimisation, or AEO, built in from day one. We worked with Optimus Consulting to get the foundations right rather than bolt them on later.
What that meant in practice
- Clean, structured data so AI engines can read exactly who we are and what we do.
- A clear allowlist for the AI crawlers — GPTBot, ClaudeBot and PerplexityBot — so they can find and use our content.
- Plain-English answers to the real questions our customers ask, written to be quoted.
The honest part
AI engines cite brands they already trust, and a brand-new site has to earn that trust. The build is done to a high standard. Now the visibility work begins.
If you want to understand how your own business shows up in AI search, Optimus Consulting runs an AI Visibility Audit that shows exactly where you stand.
We will share how our own numbers move over the coming months.
About the author
Alan Brown
Director, PurpleSquare Hire
Alan has spent more than two decades inside credit hire and motor claims, working across claimant operations, insurer panels, and accident management. He writes about how credit hire actually works in practice, and what good service looks like from both sides of the desk.
More from Alan →